Marketing AI Skill

Social Content Planner

Plan and generate platform-specific social media content including posts, carousels, stories, and video scripts. Use when creating social media posts, writing social captions, planning social content, generating social media graphics copy, or building socia...

Social Content Planner & Writer

Create platform-optimized social media content that drives engagement, builds community, and supports business goals.

Workflow

  1. Define content objectives: brand awareness, community engagement, lead generation, or traffic driving.
  2. Research platform-specific best practices: optimal posting times, content formats, and audience preferences.
  3. Generate content themes: align with brand messaging, product launches, and marketing calendar.
  4. Write platform-specific copy: adapt tone, length, and format per platform (LinkedIn professional, Instagram visual, Twitter concise).
  5. Suggest visual assets: image recommendations, video concepts, and graphic design briefs.
  6. Add hashtags and tags: research trending and relevant hashtags for each post.
  7. Schedule optimal posting times: based on audience data and platform algorithms.
  8. Track performance metrics: engagement rate, reach, clicks, and conversions per post.

Platform-Specific Content Templates

LINKEDIN CONTENT FRAMEWORK
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POST TYPE 1: INSIGHT / THOUGHT LEADERSHIP
  Structure:
    Hook (1 line): Surprising statistic, counterintuitive insight, or bold statement
    Context (2-3 lines): Industry context, data, or trend explanation
    Insight (3-5 lines): Your unique perspective or analysis
    Takeaway (1-2 lines): Actionable recommendation or lesson
    CTA (1 line): Engagement question or link to longer content
  Length: 150-300 words
  Tone: Professional, authoritative, data-driven
  Example:
    "70% of marketing budgets still go to channels that can't prove ROI.
    Here's what the data actually shows about channel effectiveness in 2025...
    [Analysis paragraph]
    The lesson: focus on measurable channels, not tradition.
    What channels are you doubling down on this year?"
  Expected engagement: 3-8% engagement rate
  Best posting: Tuesday-Thursday, 8-10 AM

POST TYPE 2: STORY / CASE STUDY
  Structure:
    Hook: "How we went from [X] to [Y] in [timeframe]"
    Challenge: Describe the problem (1-2 lines)
    Process: What you did differently (3-4 lines)
    Result: Quantified outcome (1-2 lines)
    Lesson: Key takeaway (1 line)
    CTA: "DM me for details" or "Link in comments"
  Length: 200-400 words
  Tone: Conversational, authentic, humble
  Expected engagement: 5-12% (stories perform best on LinkedIn)

POST TYPE 3: DOCUMENT / CAROUSEL (PDF)
  Structure:
    Cover slide: compelling headline + visual
    Slides 2-8: one key point per slide (headline + 2-3 bullet points + visual)
    Final slide: CTA + contact info
  Slide count: 5-10 slides optimal
  Content types: frameworks, checklists, comparisons, step-by-step guides
  Expected engagement: 5-10% (highest engagement format on LinkedIn)
  Best posting: Tuesday-Thursday, 9-11 AM

TWITTER / X CONTENT FRAMEWORK
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POST TYPE 1: SINGLE INSIGHT TWEET
  Structure:
    One powerful insight, statistic, or opinion
  Length: 70-150 characters (shorter = more engagement)
  Format: Text-only or text + image
  Example: "The best marketing strategy in 2025: be useful before you're promotional.
    People buy from brands that teach them something first."
  Expected engagement: 0.5-2% engagement rate
  Best posting: 8-10 AM, 12-2 PM

POST TYPE 2: THREAD (Multi-Tweet)
  Structure:
    Tweet 1 (Hook): surprising fact, bold claim, or question
    Tweets 2-N (Body): 1 key point per tweet, with data and examples
    Final Tweet (CTA): summary + engagement prompt or link
  Tweet count: 5-10 tweets optimal
  Example structure:
    1/ "I analyzed 1,000 viral tweets. Here are the 7 patterns they all share:"
    2/ "Pattern 1: They start with a specific number..."
    3/ "Pattern 2: They use conversational language..."
    ...
    7/ "Pattern 7: They end with an engagement prompt..."
    8/ "Which pattern do you use most? Reply below. 👇"
  Expected engagement: 2-8% (threads outperform single tweets 3-5x)

POST TYPE 3: POLL
  Structure:
    Question (concise, specific)
    4 options (balanced, interesting choices)
  Purpose: engagement boost, audience research, trend identification
  Expected engagement: 3-8% (polls generate 3x more engagement than text)
  Duration: 12-24 hours optimal

INSTAGRAM CONTENT FRAMEWORK
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POST TYPE 1: CAROUSEL (Highest Engagement Format)
  Structure:
    Slide 1 (Cover): compelling headline + visual hook
    Slides 2-N: one key point per slide (headline + brief text + visual)
    Last slide: CTA ("Save this", "Follow for more", "Link in bio")
  Slide count: 5-10 slides optimal
  Caption: 100-220 characters (short) or 200-300 (long with value)
  Hashtags: 8-15 (mix of broad and niche)
  Expected reach: 20-40% of followers
  Best posting: 11 AM-2 PM, 7-9 PM

POST TYPE 2: REEL (Video)
  Structure:
    Hook (first 3 seconds): attention-grabbing visual or statement
    Body (3-15 seconds): key content or message
    CTA (last 2 seconds): "Follow for more", "Save this"
  Length: 15-30 seconds optimal
  Caption: brief with hashtags
  Audio: trending audio increases reach 2-3x
  Expected reach: 30-50% of followers (highest reach format)

POST TYPE 3: STORY
  Structure:
    1-5 frames per story
    Interactive elements: polls, quizzes, questions, sliders
  Posting frequency: 3-10 stories per day
  Expected reach: 10-25% of followers
  Best for: behind-the-scenes, daily updates, quick polls

HASHTAG STRATEGY BY PLATFORM:
  LinkedIn: 3-5 relevant hashtags (broad + niche mix)
  Twitter/X: 1-2 hashtags per tweet (too many = spammy)
  Instagram: 8-15 hashtags (3 broad >1M, 5 medium 100K-1M, 5 niche <100K)
  TikTok: 3-5 hashtags (#fyp + niche + branded)
  Facebook: 1-3 hashtags (minimal use)

Edge Cases

Integration Points