Circulos AI

Marketing AI Skill

Ai Blog Generator

Generate high-quality, SEO-optimized blog posts from topic ideas or keywords. Use when creating blog content, writing articles for the company website, producing thought leadership pieces, generating long-form content for SEO, writing product announcements, or producing industry analysis content. Triggers on phrases like "write a blog post", "create blog content", "generate article", "SEO blog post", "blog writer", "content writing", "write an article", "blog post generator", "content brief", "editorial calendar".

AI Blog Post Generator

Generate comprehensive, SEO-optimized blog posts that rank, engage, and convert — from initial research through final publication.

Workflow

  1. Receive topic input: keyword, title idea, content brief, or raw subject matter.
  2. Conduct competitive SERP analysis: identify top-ranking content types, word counts, keyword patterns, and schema markup used.
  3. Research and validate: gather statistics, expert quotes, data points, and authoritative sources to cite.
  4. Generate comprehensive outline: H1/H2/H3 structure following proven high-performing templates.
  5. Write full blog post: introduction with hook, body sections with depth, FAQ for featured snippets, conclusion with CTA.
  6. Optimize for SEO: keyword placement, internal/external links, meta title and description, alt text.
  7. Review for quality: brand voice consistency, readability (Flesch 60-70), factual accuracy, and originality.
  8. Generate supporting assets: social media snippets, featured image prompt, Open Graph tags.
  9. Schedule for publication and submit to search consoles for indexing.

Topic Research & SERP Analysis

Competitive SERP Analysis Framework

SERP ANALYSIS CHECKLIST
========================

For each target keyword, analyze the top 10 search results:

  1. CONTENT TYPE DISTRIBUTION:
     → What format dominates the top 10? (listicle, how-to, comparison, guide, opinion)
     → Match the winning format; don't fight SERP patterns
     → Examples:
        "best [product]" → comparison/listicle format expected
        "how to [task]" → step-by-step guide expected
        "[topic] guide" → comprehensive pillar page expected

  2. WORD COUNT ANALYSIS:
     → Record word count for each top 10 result
     → Calculate average; target 10-20% above the average
     → Data point: Ahrefs study of 12M pages shows average #1 result = 1,447 words
     → Range by content type:
        Quick answer / definition: 300-800 words
        Listicle: 1,200-1,800 words
        How-to guide: 1,500-2,500 words
        Comparison article: 1,800-3,000 words
        Ultimate/definitive guide: 3,000-5,000 words
        Industry report / research: 2,500-4,000 words

  3. KEYWORD PATTERNS:
     → Primary keyword usage: H1, first 100 words, 2-3 H2 headers, conclusion
     → Secondary keywords: naturally integrated throughout body sections
     → Keyword density target: 1-1.5% (natural; avoid keyword stuffing)
     → LSI/semantic terms: include 10-15 semantically related terms
     → Question keywords: answer 5-8 common questions (for PAA capture)

  4. SCHEMA MARKUP ANALYSIS:
     → Check which pages use schema (use Schema Markup Validator)
     → Article schema: used by 60-70% of top-ranking content
     → FAQ schema: captures FAQ rich result in SERPs
     → HowTo schema: captures step-by-step rich result
     → Implement matching schema for your content

  5. SERP FEATURES MAPPING:
     → Featured snippet (paragraph/list/table): which format?
     → People Also Ask (PAA): what questions appear?
     → Knowledge panel: does it exist?
     → Image pack: are images important?
     → Video results: is YouTube present?
     → Local pack: is this a local intent query?
     → Strategic response: optimize for 2-3 SERP features

  6. AUTHORITY ANALYSIS:
     → Domain Authority (DA) of top 10 results (avg DA)
     → If avg DA > 50: content needs exceptional quality to compete
     → If avg DA < 35: opportunity for lower-authority sites
     → Backlink analysis: how many referring domains for top pages?
     → If top pages have 50+ backlinks: link-building strategy needed alongside content

Keyword Cluster & Intent Classification

KEYWORD CLUSTER BUILDING
=========================

PRIMARY KEYWORD IDENTIFICATION:
  → Main keyword: single search term the article targets
  → Search volume target: 500+ monthly searches (minimum)
  → Commercial vs. informational intent determination

SECONDARY KEYWORDS (3-5 per article):
  → Long-tail variations: "how to [keyword] for beginners"
  → Geographic modifiers: "[keyword] in [location]"
  → Intent modifiers: "best [keyword] for [use case]"
  → Question variations: "what is [keyword]", "why [keyword] matters"
  → Comparison: "[keyword] vs [alternative]"

LSI / SEMANTIC KEYWORDS (10-15):
  → Use Google's "People Also Search For" and "Related Searches"
  → Use SEMrush LSI keyword tool or Surfer SEO NLP keywords
  → Include naturally in H2s, body paragraphs, and FAQ section

SEARCH INTENT CLASSIFICATION:
  INFORMATIONAL (target for blog posts, guides):
    "how to", "what is", "guide to", "tips for", "tutorial"
    Strategy: Comprehensive, educational, build authority

  COMMERCIAL (target for comparison/review content):
    "best", "top", "review", "comparison", "vs", "alternatives"
    Strategy: Comparison tables, pros/cons, buying criteria

  TRANSACTIONAL (target for product/landing pages):
    "buy", "price", "discount", "deal", "subscribe", "download"
    Strategy: Product page, pricing page, with clear CTA

  NAVIGATIONAL (target for brand/awareness):
    Brand names, specific product names
    Strategy: Owned media optimization, brand monitoring

CONVERSION ALIGNMENT:
  → Informational content: nurture email CTA (low funnel intent)
  → Commercial content: demo request / free trial CTA (medium funnel intent)
  → Transactional content: direct purchase CTA (high funnel intent)
  → Never force transactional CTA on informational content (hurts engagement)

Blog Post Structure Templates

Comprehensive Guide Template

COMPREHENSIVE GUIDE STRUCTURE
==============================

META ELEMENTS:
  Meta Title: [Primary Keyword] — [Value Prop] | [Brand] (55-60 characters)
  Meta Description: [Compelling hook] + [primary keyword] + [CTA] (150-160 characters)
  URL Slug: /[primary-keyword] (clean, hyphenated, under 60 chars)
  Schema: Article + FAQ + HowTo (where applicable)
  Open Graph: Title, description, image (1200x630), site name
  Twitter Card: Summary large image

CONTENT STRUCTURE:

  H1: [Primary Keyword] — [Specific Result/Benefit] (55-65 characters)
      Example: "Email Marketing Automation: The Complete Guide to Nurturing Leads"

  ┌─────────────────────────────────────────────────────────────┐
  │ READING TIME: 12 min                                      │
  │ LAST UPDATED: May 2025                                     │
  │ TABLE OF CONTENTS (clickable jump links for 8+ sections)   │
  └─────────────────────────────────────────────────────────────┘

  INTRODUCTION (200-250 words):
    Hook: Start with a surprising statistic or counterintuitive fact
      Example: "Companies using email automation see 320% higher revenue from email
      than those sending broadcast emails only (DMA, 2024)."
    Context: Why this topic matters NOW (industry shift, new data, new trend)
    Credibility: Author's expertise or research methodology
    Preview: Roadmap — what the reader will learn
    Soft CTA: "Let's dive in" or "Read on to learn X, Y, Z"

  H2: What Is [Topic]? (200-300 words)
    Clear definition with industry-standard terminology
    Brief history/evolution (2-3 sentences)
    Why it matters with recent data/statistic
    Link to related foundational content

  H2: Why [Topic] Matters (With Data) (250-350 words)
    3-5 key statistics from authoritative sources (cited)
    Industry trend data (year-over-year growth, market size)
    Business impact: revenue, productivity, competitive advantage
    Case study teaser (full case study in later section)
    External link to research source (forbacklink and authority)

  H2: [Topic] Framework / Best Practices (400-600 words)
    Sub-section: Step 1 — [Action-oriented subheading]
      Detailed explanation (5-7 sentences)
      Example or use case
      Tool recommendation (if applicable)
    Sub-section: Step 2 — [Action-oriented subheading]
      Same pattern
    Sub-section: Step 3 — [Action-oriented subheading]
      Same pattern
    → Include 3-5 steps total with sufficient depth per step
    → Each step should be actionable, not theoretical
    → Include "Pro tip" callout boxes for advanced insights

  H2: Tools and Resources (300-400 words)
    Comparison of 3-5 leading tools in the category
    Evaluation criteria: features, pricing, ease of use, integrations
    Recommendation by use case: "Best for X" for each tool
    Pricing ranges: specific dollar amounts per tool
    Free alternatives mentioned where applicable
    → Add affiliate links if applicable (disclose per FTC guidelines)

  H2: Common Mistakes to Avoid (250-350 words)
    Mistake 1: [Specific mistake] — Why it happens, impact, how to fix
    Mistake 2: [Specific mistake] — Why it happens, impact, how to fix
    Mistake 3: [Specific mistake] — Why it happens, impact, how to fix
    Mistake 4: [Specific mistake] — Why it happens, impact, how to fix
    Mistake 5: [Specific mistake] — Why it happens, impact, how to fix
    → Each mistake: 2-3 sentences of explanation and resolution

  H2: Case Study / Real-World Example (300-400 words)
    Company/organization context (name, size, industry)
    Challenge they faced (specific problem)
    Solution they implemented (your recommended approach)
    Results achieved (quantified: %, $, time saved)
    Lessons learned / key takeaways

  H2: [Related Topic] Comparison (250-350 words)
    Comparison table: [Topic] vs [Alternative/Complement]
    When to use each approach
    Integration opportunities
    Industry perspective on each

  H2: FAQ — [Topic] Questions Answered (300-400 words)
    → 6-8 frequently asked questions (from PAA, forums, customer questions)
    → Each answer: 40-60 words (optimized for featured snippet capture)
    → FAQ schema markup implemented
    Example structure:
      Q: What is [topic] and why does it matter?
      A: [Concise 40-60 word answer with keyword, directly addressing the question]
      Q: How much does [topic] cost?
      A: [Direct answer with price range, no fluff]
      Q: How long does it take to implement [topic]?
      A: [Direct answer with time range]

  CONCLUSION (150-200 words):
    Summary: 3 key takeaways in bullet format
    Forward-looking statement: emerging trend or prediction
    CTA: Contextually appropriate action
      → Free resource: "Download our [related template]"
      → Newsletter: "Subscribe for more insights on [topic]"
      → Demo/consultation: "Talk to our team about [topic]"
    Final engaging sentence (leaves reader thinking)

  AUTHOR BIO (50-80 words):
    Author name, title, company
    2-3 credibility indicators (years experience, books written, talks given)
    Social media links (LinkedIn, Twitter)
    Professional photo

  RELATED ARTICLES (3-5 links):
    Internal links to related blog posts
    Anchor text includes secondary keywords

SEO QUALITY CHECKLIST:
  [ ] Primary keyword: H1, first 100 words, 2-3 H2 headers, conclusion, meta title
  [ ] Secondary keywords: naturally distributed across body sections
  [ ] Keyword density: 1-1.5% (checked via Yoast or Surfer SEO)
  [ ] Internal links: 3-5 to related content on your site
  [ ] External links: 5-8 to authoritative sources (DA 40+)
  [ ] Images: 3-5 images with descriptive alt text including keywords
  [ ] Reading time: displayed, matches actual content length
  [ ] Flesch Reading Ease: 60-70 (standard readability)
  [ ] Passive voice: < 10% of sentences
  [ ] Table of contents: included for articles > 1,500 words
  [ ] Schema markup: Article + FAQ + HowTo validated
  [ ] URL: clean, includes primary keyword, under 60 characters
  [ ] Last updated date: included and current
  [ ] Mobile preview: tested for readability on mobile

Listicle Template

LISTICLE STRUCTURE (FOR "TOP/BEST" CONTENT)
=============================================

H1: The [Number] Best [Products/Tools/Resources] for [Audience] in [Year]

INTRODUCTION (150-200 words):
    Hook: "Choosing the right [category] is critical because [statistic]"
    Selection criteria: How you evaluated and selected these options
    Disclosure: "Some links are affiliate links; we may earn commission at no extra cost"

  FOR EACH ITEM (1- [Number]):
    H3: [Rank]. [Product Name] — [Key Differentiator]
      → Rating: [X]/5 stars
      → Best for: [Specific use case / audience segment]
      → Pricing: [Starting price / range]
      → Key features: 3-5 bullet points
      → Pros: 3-4 advantages
      → Cons: 2-3 disadvantages
      → Detailed review: 100-150 words of analysis
      → CTA button/link: "Visit [Product]" or "Try [Product]"

  CONCLUSION / COMPARISON TABLE (200-300 words):
    → Summary comparison table (all products side-by-side)
    → Final recommendation by use case
    → CTA: "Not sure which to choose? Take our [quiz]"

Word count target: 2,500-4,000 words (for 10+ items)
Estimated traffic potential: 3,000-15,000 monthly (for competitive terms)
Monetization: Affiliate revenue potential $500-$5,000+/month per article

Content Quality Standards

Readability and Originality

CONTENT QUALITY SCORECARD
==========================

Category               Score (1-10)  Weight   Weighted Score
──────────────────────────────────────────────────────────────
Relevance to keyword     ___          15%      ___
Depth and comprehensiveness ___        20%      ___
Originality/unique angle ___           15%      ___
Data and citations used  ___          15%      ___
Actionable insights      ___          15%      ___
SEO optimization         ___          10%      ___
Readability              ___          10%      ___
──────────────────────────────────────────────────────────────
TOTAL                   ___/10                 ___/10

Minimum passing score: 7.5/10 before publication

READABILITY TARGETS:
  Flesch Reading Ease: 60-70 (Standard grade level)
  Flesch-Kincaid Grade Level: 8-10
  Average sentence length: 15-20 words
  Average paragraph length: 3-4 sentences (max 6)
  Passive voice usage: < 10%
  Transition words: > 20% of sentences
  Heading frequency: H2 every 300-400 words, H3 every 150-200 words

ORIGINALITY CHECKS:
  [ ] Unique angle or perspective (not repeating competitors verbatim)
  [ ] Original data/statistics (not just copying published numbers)
  [ ] Original examples (industry-specific, not generic)
  [ ] Original frameworks/models (if applicable)
  [ ] First-hand experience or expert interviews cited
  [ ] Plagiarism check: Copyscape or Grammarly originality check

Content Publishing & Distribution Workflow

PUBLISHING WORKFLOW
====================

PRE-PUBLICATION (Day -1):
  [ ] Final edit and proofread (fresh eyes or second reviewer)
  [ ] Grammarly/Hemingway check: score > 70 on both tools
  [ ] Fact-check: all statistics and claims verified against source
  [ ] SEO checklist complete (Yoast/Surfer SEO score > 80)
  [ ] Schema markup validated (Google Rich Results Test)
  [ ] Images optimized (compressed, alt text set, WebP format)
  [ ] Meta title and description reviewed (preview in SERP)
  [ ] Internal links verified (all links working, relevant)
  [ ] CTA buttons tested on desktop and mobile

PUBLICATION DAY (Day 0):
  → Publish at optimal time: Tuesday-Thursday, 8-10 AM EST
  → Submit URL to Google Search Console (Indexing > Request Indexing)
  → Submit to Bing Webmaster Tools
  → Share on LinkedIn (company page + 3-5 team member personal profiles)
  → Share on Twitter/X with relevant hashtags and thread format
  → Add to company newsletter or email digest
  → Add content to relevant Slack/Teams channels

DISTRIBUTION CALENDAR (Days 1-14):
  Day 1-2:
    → Share in relevant Facebook Groups (value-first, not just link-drop)
    → Post in relevant Reddit communities (with genuine contribution)
    → Share in relevant LinkedIn Groups
    → Submit to industry-specific forums and communities
  Day 3-5:
    → Create social graphics with key stats (3-5 quote cards)
    → Repurpose into LinkedIn carousel/article
    → Repost on Twitter with different angle/hook
    → Personalized outreach to 5-10 influencers/bloggers for feedback
  Day 7-10:
    → Pitch to industry publications for syndication
    → Guest post with excerpt linking to full article
    → Submit to relevant content aggregators
    → Add to relevant newsletter roundups
  Day 14:
    → Performance review: traffic, engagement, rankings
    → Update content if needed (add new data, fix broken links)
    → A/B test title or meta description if impressions low
    → Build 2-3 internal links from newer/recent content

Content Strategy Alignment

Editorial Calendar Planning

EDITORIAL CALENDAR FRAMEWORK
==============================

Content mix by category (monthly allocation):
  Educational / How-to: 40% (builds authority, drives organic traffic)
  Thought leadership / Opinion: 15% (builds brand, drives social shares)
  Product-focused / Use cases: 15% (supports sales, drives conversions)
  Industry news / Trend analysis: 15% (timely relevance, link building)
  Customer stories / Case studies: 10% (social proof, trust building)
  Lists / Comparisons: 5% (high search volume, affiliate revenue)

Publishing cadence:
  Small team / startup: 2-4 posts per month (sustainable)
  Medium team: 4-8 posts per month
  Large enterprise: 8-16 posts per month
  High-volume media site: 16-30+ posts per month

Resource allocation per post:
  Research: 2-4 hours
  Writing: 3-6 hours
  Editing/review: 1-2 hours
  Design/images: 1-2 hours
  SEO optimization: 1 hour
  Distribution setup: 30 minutes
  Total: 8-17 hours per quality post

Annual content budget estimate:
  Per post production cost: $200-$800 (freelancer or agency)
  48 posts/year: $9,600-$38,400
  SEO tools (Ahrefs/SEMrush): $120-$400/month = $1,440-$4,800/year
  Design tools (Canva/Adobe): $120-$600/year
  Grammarly/Hemingway Pro: $144-$240/year
  Total estimated annual content budget: $11,000-$44,000

Edge Cases

Integration Points

Disclaimer: All rights reserved by Circulos AI. These skills are specifically designed for Claude Code, Claude Cowork, Codex, and OpenClaw. When using or referencing any skill, please provide proper attribution to Circulos AI.