Marketing AI Skill

Seo Strategy

Develop and execute search engine optimization strategies including technical SEO, on-page optimization, content SEO, link building, local SEO, and SEO analytics. Use when auditing SEO performance, optimizing website content, building link strategies, condu...

SEO Strategy & Optimization

Drive organic traffic and visibility through comprehensive search engine optimization.

Workflow

1. SEO Strategy & Keyword Research

  1. SEO goal setting and planning:
  1. Keyword research and prioritization:
  1. Competitive SEO analysis:

2. Technical SEO

  1. Site crawlability and indexing:
  1. Site performance optimization:
  1. Site architecture and structure:

3. On-Page SEO & Content Optimization

  1. Page-level optimization:
  1. Content SEO strategy:
  1. Conversion optimization integration:

4. Link Building & Authority Development

  1. Backlink strategy and planning:
  1. Link acquisition execution:
  1. Internal link optimization:

5. SEO Analytics & Continuous Improvement

  1. Performance monitoring:
  1. Reporting and insights:
  1. Algorithm change management:

Templates & Frameworks

SEO Audit Checklist

COMPREHENSIVE SEO AUDIT CHECKLIST
==================================

TECHNICAL SEO:
  [ ] Site crawlability (robots.txt, sitemap.xml valid)
  [ ] Index coverage (no critical errors in GSC)
  [ ] Page speed (Core Web Vitals all green)
  [ ] Mobile-friendliness (Google Mobile-Friendly Test passes)
  [ ] HTTPS implementation (secure, no mixed content)
  [ ] Structured data/Schema markup (valid, no errors)
  [ ] Canonical URLs (properly set, no conflicts)
  [ ] 404 errors (minimal, redirected where appropriate)
  [ ] Redirect chains (minimal, <2 hops)
  [ ] DNS and server configuration (optimized)

ON-PAGE SEO:
  [ ] Title tags (unique, <60 chars, keyword-optimized)
  [ ] Meta descriptions (unique, <160 chars, CTR-optimized)
  [ ] Header tags (proper hierarchy, single H1 per page)
  [ ] URL structure (clean, keyword-rich, consistent)
  [ ] Image alt text (descriptive, keyword-relevant where appropriate)
  [ ] Internal linking (sufficient, strategic, no broken links)
  [ ] Content quality (comprehensive, original, well-structured)
  [ ] Keyword optimization (natural usage, no keyword stuffing)

CONTENT SEO:
  [ ] Content freshness (regular updates, current information)
  [ ] Topic coverage (comprehensive, matches search intent)
  [ ] Content depth (sufficient length, expert-level)
  [ ] Multimedia integration (images, video, infographics)
  [ ] E-E-A-T signals (expertise, experience, authority, trustworthiness)
  [ ] User engagement signals (low bounce, good time on page)

OFF-PAGE SEO:
  [ ] Backlink profile (quality, diversity, natural growth)
  [ ] Domain authority (trend, vs competitors)
  [ ] Brand mentions (monitoring, unlinked mention recovery)
  [ ] Local SEO (Google Business Profile, citations — if applicable)
  [ ] Social signals (content sharing, engagement)

CRITICAL ISSUES FOUND:
  [List with severity: Critical/High/Medium/Low]
  [Priority remediation plan with timeline]

Keyword Research Framework

KEYWORD RESEARCH & PRIORITIZATION FRAMEWORK
============================================

KEYWORD SCORING MODEL:

  Priority Score = (Search Volume × 0.3) + (Intent Match × 0.3) + (Authority × 0.2) + (Business Value × 0.2)

KEYWORD CATEGORIES:
  Head terms: High volume, high difficulty, broad intent (e.g., "CRM software")
  Mid-tail: Medium volume, medium difficulty, specific intent (e.g., "CRM for small business")
  Long-tail: Lower volume, lower difficulty, high conversion intent (e.g., "best CRM for real estate agents under $50/month")

INTENT CLASSIFICATION:
  Informational: "how to", "what is", "guide", "tutorial" — blog content
  Commercial: "best", "review", "vs", "comparison" — comparison pages
  Transactional: "buy", "price", "deal", "subscription" — product/pricing pages
  Navigational: brand name, product name — landing pages

KEYWORD MAPPING:
  Homepage: Brand terms, primary category terms
  Category pages: Mid-tail category keywords
  Product pages: Transactional product-specific keywords
  Blog posts: Informational long-tail keywords
  Landing pages: Campaign-specific and high-intent keywords

CONTENT OPPORTUNITIES:
  Keywords ranking positions 4-10 (quick wins with optimization)
  Keywords ranking positions 11-20 (content creation opportunity)
  Competitor keywords we're not targeting (gap analysis)
  Rising search trends (Google Trends, GSC queries)
  Question-based keywords (featured snippet opportunity)

MONTHLY KEYWORD TRACKING:
  Track top 500 keywords by priority score
  Monitor ranking position, search volume, and SERP features
  Report on gains, losses, and opportunities
  Adjust strategy based on performance data

Integration Points

Edge Cases

Output

SEO Performance Dashboard

SEO PERFORMANCE — April 2025
===============================

ORGANIC TRAFFIC:
  Total organic sessions: 187,400 (↑ 12% MoM)
  Total organic users: 142,800
  Organic bounce rate: 34% (↓ 3% MoM ✓)
  Avg session duration: 3:42 (↑ 15 sec MoM)
  Pages per session: 3.8

KEYWORD RANKINGS:
  Total keywords tracked: 2,340
  Keywords in top 3: 187 (↑ 12 from last month)
  Keywords in top 10: 842 (↑ 34 from last month)
  Keywords in top 20: 1,230
  Avg position (top 100): 24.3 (↑ 2.1 positions)

CONVERSION METRICS:
  Organic conversions: 4,820 (↑ 18% MoM)
  Organic conversion rate: 2.8% ✓
  Organic leads: 2,340
  Organic revenue (attributed): $342,000
  Cost per acquisition (organic): $14.60

TECHNICAL HEALTH:
  Core Web Vitals: 94% pages passing ✓
  Index coverage: 98.7% ✓
  Crawl errors: 23 (↓ 15 from last month)
  Structured data: Valid on 96% pages ✓
  Mobile usability: 99.2% pages passing ✓

BACKLINK PROFILE:
  Total referring domains: 4,820 (↑ 3.2% MoM)
  New backlinks (month): 87
  Lost backlinks (month): 23
  Domain authority: 62 (↑ 1 from last month)
  Toxic link ratio: 2.1% ✓

CONTENT PERFORMANCE:
  Top organic page: "[Guide]" — 23,400 sessions, 342 conversions
  New content published: 18 articles/landing pages
  Content refresh completed: 12 pages
  Avg ranking improvement (new content): +14 positions

SERP FEATURES:
  Featured snippets: 23 (↑ 4)
  People Also Answer: 67
  Image pack: 12
  Local pack: 8 (if applicable)
  Knowledge panel: 3

Trigger Phrases

"SEO", "search engine optimization", "keyword research", "link building", "technical SEO", "on-page SEO", "search ranking", "organic traffic", "site audit", "Core Web Vitals", "schema markup", "backlink", "SERP", "content SEO", "local SEO"