Marketing AI Skill

Ppc Paid Search

Manage pay-per-click advertising campaigns across Google Ads, Microsoft Advertising, and other search platforms including keyword strategy, ad copy creation, bidding optimization, and performance analysis. Use when creating search ad campaigns, optimizing PPC performance, managing ad budgets, conducting keyword research for ads, or analyzing paid search ROI. Triggers on phrases like "PPC", "paid search", "Google Ads", "adwords", "search advertising", "cost per click", "ad rank", "quality score", "bidding strategy", "paid search ROI".