Marketing AI Skill

Paid Advertising Ppc

Manage paid advertising campaigns across Google Ads, Microsoft Advertising, programmatic display, and connected TV including campaign structure, keyword strategy, bidding, ad creative, conversion tracking, and ROAS optimization. Use when setting up PPC campaigns, optimizing search ads, managing display advertising, tracking conversions, or analyzing advertising ROI. Triggers on phrases like "PPC", "paid advertising", "Google Ads", "Microsoft Advertising", "search ads", "display ads", "programmatic", "bidding strategy", "keyword research", "ad groups", "Quality Score", "ROAS", "CPA", "CPC", "CPM", "conversion tracking", "remarketing", "audience targeting", "ad creative", "ad copy", "landing page optimization", "campaign structure".