Marketing AI Skill

Marketing Analytics Attribution

Implement marketing analytics and attribution models including multi-touch attribution, marketing mix modeling, funnel analysis, cohort analysis, campaign ROI tracking, and marketing dashboard design. Use when setting up attribution models, analyzing marketing performance, building marketing dashboards, tracking campaign ROI, or conducting funnel analysis. Triggers on phrases like "marketing analytics", "attribution model", "multi-touch attribution", "marketing mix modeling", "MMM", "funnel analysis", "cohort analysis", "campaign ROI", "marketing dashboard", "conversion tracking", "UTM parameters", "marketing metrics", "MQL to SQL", "lead attribution", "revenue attribution", "channel performance", "marketing report".