Sales AI Skill

Lead Scoring Model

Design and implement lead scoring models with demographic, behavioral, and negative scoring rules, MQL/SQL threshold calibration, score decay mechanics, lead routing automation, and predictive scoring integration. Use when building lead scoring systems, defining MQL criteria, creating behavioral scoring rules, optimizing lead routing, calibrating score thresholds, or aligning marketing and sales on lead quality. Triggers on phrases like "lead scoring", "MQL definition", "SQL definition", "lead quality", "scoring model", "marketing qualified lead", "sales qualified lead", "lead routing", "lead prioritization", "score threshold", "predictive scoring", "intent scoring", "lead recycling", "score decay".