Sales AI Skill

Lead Generation

Build comprehensive lead generation programs across inbound (content, SEO, webinars), outbound (cold email, cold calling, social selling), and account-based marketing channels. Use when designing lead generation strategy, building prospecting campaigns, optimizing lead scoring models, managing multi-channel pipelines, calculating cost-per-lead, or analyzing lead source ROI. Triggers on phrases like "lead generation", "how to generate more leads", "lead gen strategy", "prospecting campaign", "inbound lead generation", "outbound lead gen", "lead scoring", "multi-channel prospecting", "MQL conversion", "cost per lead", "lead velocity rate", "channel mix optimization".