Marketing AI Skill
Content Marketing Strategy
Develop and execute content marketing strategies including content planning, creation workflows, SEO optimization, distribution channels, content performance analysis, and content repurposing. Use when planning content calendars, optimizing content for SEO,...
Content Marketing Strategy
Develop and execute content marketing strategies including content planning, creation workflows, SEO optimization, distribution, and performance analysis.
Workflow
1. Content Strategy Framework
CONTENT STRATEGY FRAMEWORK
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Content Pillars:
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Pillar Target Audience Topics Format
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Product Education End users, evaluators How-to guides, tutorials Blog, video, docs
Industry Insights decision-makers Trends, analysis, reports Blog, whitepaper
Customer Stories Prospects, peers Case studies, testimonials Blog, video, podcast
Technical Deep Dive Developers, engineers Architecture, best practices Blog, docs, webinar
Thought Leadership Executives, influencers Opinion, vision, research Blog, LinkedIn, press
CONTENT MAPPING TO FUNNEL:
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Stage Content Type Goal Format
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Awareness Educational articles Generate traffic Blog posts, infographics
Industry reports Build credibility Whitepapers, ebooks
Social content Brand awareness Social posts, short videos
Consideration Comparison content Drive consideration Comparison guides, webinars
Case studies Build trust Case studies, testimonials
Product demos Show value Demo videos, interactive tools
Decision Pricing guides Remove friction Pricing calculator, FAQ
Free trial content Convert Onboarding content
ROI calculators Justify purchase ROI calculator, calculator
Retention Advanced tutorials Increase engagement Advanced guides, workshops
Release notes Keep informed Email, blog, in-app
Community content Build loyalty Forum, user group, newsletter
CONTENT MIX:
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Format % of Content Frequency Owner Channel
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Blog posts 35% 4/week Content team Website, SEO
Videos 20% 2/week Video team YouTube, social
Social posts 20% Daily Social team LinkedIn, Twitter, FB
Email newsletters 10% 2/week Email team Email
Whitepapers 10% 1/month Content team Gated, download
Infographics 5% 1/month Design team Social, blog2. Content Calendar
EDITORIAL CALENDAR (Monthly Template)
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Week 1: Awareness Focus
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Day Content Piece Channel Status
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Monday Blog: "State of Industry 2025" Website + SEO Draft
Tuesday LinkedIn: Industry insight quote LinkedIn Scheduled
Wednesday Blog: "Top 10 Trends" Website + SEO Review
Thursday YouTube: Trend video (5 min) YouTube In production
Friday Email: Weekly newsletter Email Draft
Twitter thread: Key stats Twitter Scheduled
Week 2: Consideration Focus
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Monday Case study: Customer success Website + email Review
Tuesday LinkedIn: Case study highlight LinkedIn Scheduled
Wednesday Blog: "How X solved Y with Z" Website + SEO Draft
Thursday Webinar: Product deep dive Webinar + YouTube Scheduled
Friday Email: Newsletter + case study Email Draft
Week 3: Decision Focus
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Monday Blog: Comparison guide Website + SEO Draft
Tuesday Social: Customer testimonial Social Scheduled
Wednesday Blog: ROI case study Website + SEO Review
Thursday Demo video: New feature YouTube In production
Friday Email: Newsletter + comparison Email Draft
Week 4: Retention Focus
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Monday Blog: Advanced tutorial Website + SEO Draft
Tuesday Social: User-generated content Social TBA
Wednesday Email: Product update Email Draft
Thursday Blog: Release notes Website Draft
Friday Newsletter: Monthly wrap-up Email Draft
CONTENT WORKFLOW:
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Idea → Brief → Draft → Review → Edit → Design → Approve → Publish → Promote → Analyze
Tools:
→ Planning: Notion / Asana / Trello
→ Writing: Google Docs / WordPress
→ Design: Canva / Figma / Adobe
→ Scheduling: Buffer / Hootsuite / Sprout Social
→ Analytics: GA4 / SEMrush / Ahrefs3. SEO Content Optimization
SEO CONTENT FRAMEWORK
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Keyword Research:
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Primary keywords (high volume, competitive):
→ "project management software" (12,000/mo, KD: 72)
→ "team collaboration tools" (8,100/mo, KD: 68)
→ "workflow automation" (6,600/mo, KD: 65)
Secondary keywords (medium volume, achievable):
→ "project management best practices" (2,400/mo, KD: 45)
→ "team collaboration tips" (1,900/mo, KD: 42)
→ "workflow automation tools" (1,600/mo, KD: 50)
Long-tail keywords (low volume, high intent):
→ "best project management for small teams" (720/mo, KD: 28)
→ "how to automate workflow in [industry]" (480/mo, KD: 25)
→ "project management vs task management" (360/mo, KD: 30)
Content Gap Analysis:
→ 45 keywords we rank on page 2 (opportunities)
→ 23 keywords competitors rank, we don't (gaps)
→ 12 keywords with high commercial intent (priority)
ON-PAGE SEO CHECKLIST:
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→ Title tag: <60 chars, primary keyword first
→ Meta description: <160 chars, compelling CTA
→ H1: One per page, includes primary keyword
→ H2/H3: Structured headings with secondary keywords
→ URL slug: Short, keyword-rich, hyphenated
→ Image alt text: Descriptive, keyword-where-natural
→ Internal links: 3-5 relevant internal links
→ External links: 2-3 authoritative sources
→ Word count: >1,500 words (comprehensive)
→ Readability: Flesch score >60 (simple language)
→ Schema markup: Article, FAQ, HowTo
→ Mobile-friendly: Responsive design
→ Page speed: <3 seconds (Core Web Vitals)
SEO PERFORMANCE:
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Organic traffic: 45,000/month (↑ 28% YoY)
Keywords ranking: 2,340 (↑ 15% YoY)
Top 10 rankings: 456 (↑ 22% YoY)
Top 3 rankings: 89 (↑ 35% YoY)
Average position: 18.5 (↑ from 22.3)
Domain authority: 42 (↑ from 38)4. Content Performance Analysis
CONTENT PERFORMANCE DASHBOARD
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Top Performing Content (Last 90 Days):
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Rank Title Views Leads Revenue Traffic
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1 "Complete Guide to X" 45,000 890 $45K 52,000
2 "Case Study: Company Y" 28,000 670 $38K 31,000
3 "How to Z in 2025" 22,000 450 $18K 25,000
4 "Comparison: A vs B" 18,000 380 $22K 20,000
5 "5 Tips for W" 15,000 290 $12K 17,000
Content by Stage Performance:
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Stage Content Count Total Views Leads MQLs SQLs
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Awareness 45 180K 1,200 320 45
Consideration 28 95K 890 280 78
Decision 15 42K 450 180 95
Retention 12 28K 80 25 15
CONTENT ROI:
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Investment:
→ Content team salaries: $600,000/year
→ Tools & software: $24,000/year
→ Freelancers & agencies: $120,000/year
→ Total: $744,000/year
Returns (last 12 months):
→ Content-attributed revenue: $2.1M
→ Content-attributed leads: 4,200
→ Content-attributed MQLs: 1,450
→ Content-attributed SQLs: 380
ROI: 182% ($2.1M / $744K)
Cost per lead: $177
Cost per MQL: $513
Cost per SQL: $1,9585. Content Repurposing
CONTENT REPURPOSING STRATEGY
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Single Piece of Content → Multiple Formats:
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Source: Webinar (60 minutes)
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→ Blog post (summary, 1,500 words) — Website, SEO
→ YouTube video (full recording) — YouTube, social
→ Short clips (5 x 30 seconds) — TikTok, Instagram, LinkedIn
→ Slide deck — SlideShare, gated download
→ Email series (3 emails, key takeaways) — Email
→ Infographic (key stats) — Social, blog
→ Podcast episode (audio) — Spotify, Apple
→ Quote cards (5 quotes) — Twitter, LinkedIn
→ FAQ page — Website, SEO
→ Cheat sheet (one-pager) — Gated download, lead gen
Source: Case Study (2,000 words)
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→ Video testimonial (5 minutes) — YouTube, website
→ LinkedIn post (summary) — LinkedIn
→ Email campaign (3-part series) — Email
→ Slide presentation — Sales enablement
→ Infographic (results) — Social
→ Blog post (lessons learned) — Website, SEO
→ Social media carousel — Instagram, LinkedIn
→ Press release — PR distribution
CONTENT AUDIT:
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Total pieces: 1,245
Status:
→ Evergreen (keep): 680 (55%)
→ Update needed: 285 (23%)
→ Repurpose: 180 (14%)
→ Remove/redirect: 100 (8%)
Update priority:
→ Outdated stats/dates: 120 articles
→ Broken links: 45 articles
→ Low traffic (potential): 85 articles
→ Ranking drop (lost positions): 35 articlesEdge Cases
- Multilingual: Translation workflow, localization
- B2B vs B2C: Different content styles and channels
- Regulated industries: Compliance review for content
- Enterprise: Multi-brand, multi-vertical content
- Seasonal: Holiday content planning, evergreen balance
Integration Points
- CMS: WordPress, Contentful, HubSpot CMS
- SEO tools: SEMrush, Ahrefs, Moz, Google Search Console
- Analytics: GA4, Google Analytics, Adobe Analytics
- Social: Buffer, Hootsuite, Sprout Social, LinkedIn
- Email: Mailchimp, HubSpot, Marketo, SendGrid
- Design: Canva, Figma, Adobe Creative Cloud
Output
Content Marketing Status
CONTENT MARKETING — Q4 2024
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Content pieces published: 180 (45/blog, 38/video, 52/social, 30/email, 15/other)
Organic traffic: 45,000/month (↑ 28% YoY)
Leads from content: 4,200 (↑ 32% YoY)
Content ROI: 182%
SEO rankings: 456 top 10 (↑ 22% YoY)
Content audit: 285 pieces need update (in progress)
Next priority: Fill 23 content gaps, update 120 outdated articles