--- name: video-marketing description: Plan, produce, and distribute video marketing content including YouTube strategy, product demos, explainer videos, video ads, webinars, live streams, and video SEO. Use when creating video content, planning video campaigns, optimizing video for SEO, producing product demos, or analyzing video performance. Triggers on phrases like "video marketing", "YouTube strategy", "product demo", "explainer video", "video ads", "video SEO", "webinar", "live stream", "video script", "storyboard", "video editing", "video analytics", "video funnel", "video CTA", "thumbnail", "video production", "user-generated video". --- # Video Marketing Plan, produce, and distribute video marketing content including YouTube strategy, product demos, explainer videos, video ads, webinars, and video SEO. ## Workflow ### 1. Video Strategy & Planning ``` VIDEO MARKETING STRATEGY ═══════════════════════════════════════ Video Content Pillars: ═══════════════════════════════════════ Pillar Format Length Platform Frequency Goal ─────────────────────────────────────────────────────────────────────────────────────── Product demos Screen recording 3-5 min YouTube, website 2/month Education Explainer videos Animation 1-2 min All platforms 1/month Awareness Customer stories Interview 3-5 min YouTube, social 1/month Social proof Tutorials Live-action 5-10 min YouTube 2/month Retention Webinars Live + recording 30-60 min YouTube, website 1/month Lead gen Short-form Vertical video 15-60 sec TikTok, Reels 5/week Engagement Behind-the-scenes Casual video 30-60 sec Social 2/week Brand Testimonials Talking head 1-2 min Website, social 1/month Trust VIDEO FUNNEL MAPPING: ═══════════════════════════════════════ Stage Video Type Platform CTA Goal ─────────────────────────────────────────────────────────────────────────────────────── Awareness Explainer, brand story YouTube, social Watch more Brand awareness Consideration Product demo, tutorial YouTube, website Free trial Educate Decision Case study, comparison Website, email Book demo Convert Retention Advanced tutorial Email, in-app Upgrade Retain Advocacy Customer story Social, website Share Refer ``` ### 2. YouTube Channel Management ``` YOUTUBE CHANNEL STRATEGY ═══════════════════════════════════════ Channel Setup: ═══════════════════════════════════════ → Channel name: [Brand] (matching brand) → Banner: Brand colors, tagline, schedule → Avatar: Logo (high-res, circular crop) → About section: Brand description, links, contact → Channel trailers: For subscribers + non-subscribers → Playlists: By topic/series (organized) → End screens: Subscribe + next video → Cards: Mid-video links CONTENT SCHEDULE: ═══════════════════════════════════════ Monday: Tutorial / How-to (educational) Wednesday: Product update / feature spotlight Friday: Customer story / case study (Optional Tuesday): Behind-the-scenes / company culture VIDEO SEO: ═══════════════════════════════════════ → Title: Primary keyword + brand (≤60 chars) Example: "Project Management Software Tutorial — [Brand]" → Description: First 2 lines = value prop + CTA, then full description Include: Timestamps, links, social media, keywords → Tags: Primary keyword, secondary keywords, brand, competitors → Thumbnail: Custom (not auto-generated), high-contrast, readable → 1280x720px, text overlay (≤5 words), brand colors → Chapters: Timestamps (auto-generated from description) → Subtitles: Upload SRT (SEO + accessibility) → Category: Correct category (Education, Science & Tech, etc.) YOUTUBE PERFORMANCE (Q4 2024): ═══════════════════════════════════════ Metric Current Target Status ──────────────────────────────────────────────────────────────── Subscribers 8,500 10,000 ⚠️ Growing Monthly views 45,000 60,000 ⚠️ Below Watch time (hours) 12,000 15,000 ⚠️ Below Average view duration 3:45 4:00 ⚠️ Near Click-through rate 8.5% 10% ⚠️ Near New viewers 65% 70% ⚠️ Near Top Videos: → "Product Overview 2024": 15,000 views, 980 subs gained → "5 Tips for Better Workflow": 8,500 views, 420 subs gained → "Customer Story: Acme Corp": 5,200 views, 280 subs gained ``` ### 3. Video Production Workflow ``` VIDEO PRODUCTION WORKFLOW ═══════════════════════════════════════ Pre-Production: ═══════════════════════════════════════ 1. Concept: Define purpose, audience, key message 2. Script: Write (hook, body, CTA) — use template 3. Storyboard: Visualize scenes (sketch or digital) 4. Planning: Schedule, location, equipment, talent 5. Approval: Stakeholder review script + storyboard Production: ═══════════════════════════════════════ Equipment: ═══════════════════════════════════════ Quality Level Camera Mic Lighting Software ──────────────────────────────────────────────────────────────────────────────── Basic Smartphone Lavalier mic Natural light CapCut Professional DSLR/Mirrorless Shotgun mic Ring light Premiere Pro Studio Cinema camera XLR + mixer 3-point setup DaVinci Resolve Filming: → Multiple takes (3-5 per scene) → B-roll (supplementary footage) → Audio check (clear, no background noise) → Framing (rule of thirds, eye level) → Lighting (even, no harsh shadows) Post-Production: ═══════════════════════════════════════ 1. Edit: Cut, arrange, pacing (Premiere Pro, Final Cut, DaVinci) 2. Graphics: Lower thirds, transitions, text overlays 3. Color: Color correction + grading 4. Audio: Music, sound effects, voiceover 5. Export: 1080p (YouTube), 720p (web), 1080x1920 (vertical) 6. Thumbnail: Custom design (Photoshop, Canva) 7. Review: Stakeholder approval 8. Publish: Upload with SEO optimization SCRIPT TEMPLATE (60-second video): ═══════════════════════════════════════ [0:00-0:05] HOOK: "Are you still doing [pain point] manually?" [0:05-0:15] PROBLEM: "Most teams waste 10 hours/week on [task]..." [0:15-0:35] SOLUTION: "With [product], you can [benefit] in [time]..." [0:35-0:50] PROOF: "Teams like [customer] saved [result]..." [0:50-0:60] CTA: "Start your free trial at [URL]" ``` ### 4. Video Ads & Paid Video ``` VIDEO AD FORMATS ═══════════════════════════════════════ Platform Format Length Skippable Best For ───────────────────────────────────────────────────────────────────────────── YouTube In-stream 15-30s Yes (5s) Awareness YouTube Bumper 6s No Brand recall YouTube Discovery Thumbnail N/A Consideration Facebook/IG In-feed 15-30s No Engagement Facebook/IG Stories 15s No Awareness TikTok In-feed 15-60s No Gen Z LinkedIn Video ad 15-30s Yes (5s) B2B VIDEO AD BEST PRACTICES: ═══════════════════════════════════════ → First 3 seconds: Hook (visual + audio) → Show product in action (not just talking) → Include subtitles (85% watch without sound) → Vertical format for mobile (9:16) → Clear CTA (end screen + overlay) → Brand logo (subtle, consistent) → Test multiple variants (A/B testing) → Retargeting: Viewed 50% → retarget with offer Video Ad Performance (Q4 2024): ═══════════════════════════════════════ Ad Type Impressions Views VTR CPA Conversions Revenue ───────────────────────────────────────────────────────────────────────────────────── YouTube in-stream 500,000 75,000 15% $167 30 $45,000 Facebook/IG 300,000 90,000 30% $120 42 $63,000 TikTok 200,000 100,000 50% $80 25 $20,000 LinkedIn 50,000 10,000 20% $250 8 $20,000 ``` ### 5. Webinar Strategy ``` WEBINAR STRATEGY ═══════════════════════════ Webinar Types: ═══════════════════════════════════════ Type Duration Frequency Attendees Conv Rate Goal ─────────────────────────────────────────────────────────────────────────────── Educational 30-45 min Monthly 200-500 15-25% Lead gen Product demo 20-30 min Bi-weekly 100-300 20-35% Conversion Customer story 30-45 min Quarterly 150-400 10-20% Social proof Executive interview 45-60 min Quarterly 100-300 5-15% Authority Live Q&A 15-30 min Bi-weekly 50-200 25-40% Engagement WEBINAR FUNNEL: ═══════════════════════════════════════ 1. Promotion (2 weeks before): → Landing page (registration form) → Email campaign (3 emails: save date, reminder, last chance) → Social media posts (LinkedIn, Twitter, email) → Paid ads (Google, LinkedIn, Facebook) → Partner co-marketing (joint promotion) 2. Reminder (24h + 1h before): → Email: Join link + agenda → SMS: "Starting in 1 hour!" → Social: "Going live soon!" 3. Live Event: → Early bird: 15 min early (networking) → Introduction: 5 min (speaker, agenda) → Content: 30-45 min (presentation) → Demo: 10-15 min (live product) → Q&A: 10-15 min (audience questions) → CTA: 5 min (offer, next steps) 4. Follow-up (24h after): → Replay email (with recording link) → Slides download → Offer extension (48 hours) → Survey (feedback) → Nurture sequence (for non-converters) WEBINAR RESULTS (Q4 2024): ═══════════════════════════════════════ Webinars held: 8 Total registrations: 1,200 Total attendees: 720 (60% show rate) Total leads: 360 (50% conv rate) SQLs generated: 72 (20% of leads) Revenue attributed: $52,000 Average attendance: 90 Top webinar: "Product Demo: New Features" (180 attendees) ``` ## Edge Cases - **Live events**: Technical issues, backup plans - **Multi-language**: Subtitles, dubbed versions - **Enterprise**: Custom video demos, white-labeled - **Accessibility**: Captions, transcripts, ARIA - **Compliance**: Medical, financial disclosures ## Integration Points - **Production**: Adobe Creative Cloud, DaVinci Resolve, Camtasia - **Hosting**: YouTube, Vimeo, Wistia, Brightcove - **Webinar**: Zoom, Webex, Demio, ON24 - **Analytics**: YouTube Analytics, Vimeo Stats, Wistia Analytics - **Ads**: YouTube Ads Manager, Meta Ads Manager, LinkedIn - **Distribution**: Social platforms, email, website, LMS ## Output ### Video Marketing Status ``` VIDEO MARKETING — Q4 2024 ═══════════════════════════════════════ Videos published: 28 (8 YouTube, 10 short-form, 5 webinars, 5 other) Total views: 120,000 (↑ 35% QoQ) YouTube subscribers: 8,500 (↑ 1,200 QoQ) Webinar attendees: 720 (60% show rate) Video-attributed leads: 360 Video-attributed revenue: $105,000 Avg VTR: 22% (target: ≥25%) ⚠️ Next priority: Improve VTR, launch short-form series, grow YouTube to 10K ```