--- name: social-content-planner description: Plan and generate platform-specific social media content including posts, carousels, stories, and video scripts. Use when creating social media posts, writing social captions, planning social content, generating social media graphics copy, or building social content workflows. Triggers on phrases like "social media post", "social caption", "social content", "Instagram post", "LinkedIn post", "Twitter thread", "social media copy", "post generation". --- # Social Content Planner & Writer Create platform-optimized social media content that drives engagement, builds community, and supports business goals. ## Workflow 1. Define content objectives: brand awareness, community engagement, lead generation, or traffic driving. 2. Research platform-specific best practices: optimal posting times, content formats, and audience preferences. 3. Generate content themes: align with brand messaging, product launches, and marketing calendar. 4. Write platform-specific copy: adapt tone, length, and format per platform (LinkedIn professional, Instagram visual, Twitter concise). 5. Suggest visual assets: image recommendations, video concepts, and graphic design briefs. 6. Add hashtags and tags: research trending and relevant hashtags for each post. 7. Schedule optimal posting times: based on audience data and platform algorithms. 8. Track performance metrics: engagement rate, reach, clicks, and conversions per post. ## Platform-Specific Content Templates ``` LINKEDIN CONTENT FRAMEWORK ============================ POST TYPE 1: INSIGHT / THOUGHT LEADERSHIP Structure: Hook (1 line): Surprising statistic, counterintuitive insight, or bold statement Context (2-3 lines): Industry context, data, or trend explanation Insight (3-5 lines): Your unique perspective or analysis Takeaway (1-2 lines): Actionable recommendation or lesson CTA (1 line): Engagement question or link to longer content Length: 150-300 words Tone: Professional, authoritative, data-driven Example: "70% of marketing budgets still go to channels that can't prove ROI. Here's what the data actually shows about channel effectiveness in 2025... [Analysis paragraph] The lesson: focus on measurable channels, not tradition. What channels are you doubling down on this year?" Expected engagement: 3-8% engagement rate Best posting: Tuesday-Thursday, 8-10 AM POST TYPE 2: STORY / CASE STUDY Structure: Hook: "How we went from [X] to [Y] in [timeframe]" Challenge: Describe the problem (1-2 lines) Process: What you did differently (3-4 lines) Result: Quantified outcome (1-2 lines) Lesson: Key takeaway (1 line) CTA: "DM me for details" or "Link in comments" Length: 200-400 words Tone: Conversational, authentic, humble Expected engagement: 5-12% (stories perform best on LinkedIn) POST TYPE 3: DOCUMENT / CAROUSEL (PDF) Structure: Cover slide: compelling headline + visual Slides 2-8: one key point per slide (headline + 2-3 bullet points + visual) Final slide: CTA + contact info Slide count: 5-10 slides optimal Content types: frameworks, checklists, comparisons, step-by-step guides Expected engagement: 5-10% (highest engagement format on LinkedIn) Best posting: Tuesday-Thursday, 9-11 AM TWITTER / X CONTENT FRAMEWORK =============================== POST TYPE 1: SINGLE INSIGHT TWEET Structure: One powerful insight, statistic, or opinion Length: 70-150 characters (shorter = more engagement) Format: Text-only or text + image Example: "The best marketing strategy in 2025: be useful before you're promotional. People buy from brands that teach them something first." Expected engagement: 0.5-2% engagement rate Best posting: 8-10 AM, 12-2 PM POST TYPE 2: THREAD (Multi-Tweet) Structure: Tweet 1 (Hook): surprising fact, bold claim, or question Tweets 2-N (Body): 1 key point per tweet, with data and examples Final Tweet (CTA): summary + engagement prompt or link Tweet count: 5-10 tweets optimal Example structure: 1/ "I analyzed 1,000 viral tweets. Here are the 7 patterns they all share:" 2/ "Pattern 1: They start with a specific number..." 3/ "Pattern 2: They use conversational language..." ... 7/ "Pattern 7: They end with an engagement prompt..." 8/ "Which pattern do you use most? Reply below. 👇" Expected engagement: 2-8% (threads outperform single tweets 3-5x) POST TYPE 3: POLL Structure: Question (concise, specific) 4 options (balanced, interesting choices) Purpose: engagement boost, audience research, trend identification Expected engagement: 3-8% (polls generate 3x more engagement than text) Duration: 12-24 hours optimal INSTAGRAM CONTENT FRAMEWORK ============================= POST TYPE 1: CAROUSEL (Highest Engagement Format) Structure: Slide 1 (Cover): compelling headline + visual hook Slides 2-N: one key point per slide (headline + brief text + visual) Last slide: CTA ("Save this", "Follow for more", "Link in bio") Slide count: 5-10 slides optimal Caption: 100-220 characters (short) or 200-300 (long with value) Hashtags: 8-15 (mix of broad and niche) Expected reach: 20-40% of followers Best posting: 11 AM-2 PM, 7-9 PM POST TYPE 2: REEL (Video) Structure: Hook (first 3 seconds): attention-grabbing visual or statement Body (3-15 seconds): key content or message CTA (last 2 seconds): "Follow for more", "Save this" Length: 15-30 seconds optimal Caption: brief with hashtags Audio: trending audio increases reach 2-3x Expected reach: 30-50% of followers (highest reach format) POST TYPE 3: STORY Structure: 1-5 frames per story Interactive elements: polls, quizzes, questions, sliders Posting frequency: 3-10 stories per day Expected reach: 10-25% of followers Best for: behind-the-scenes, daily updates, quick polls HASHTAG STRATEGY BY PLATFORM: LinkedIn: 3-5 relevant hashtags (broad + niche mix) Twitter/X: 1-2 hashtags per tweet (too many = spammy) Instagram: 8-15 hashtags (3 broad >1M, 5 medium 100K-1M, 5 niche <100K) TikTok: 3-5 hashtags (#fyp + niche + branded) Facebook: 1-3 hashtags (minimal use) ``` ## Edge Cases - **B2B technical audiences** (developers, engineers): Focus on LinkedIn and Twitter; include code snippets, API references, technical tutorials; maintain professional tone on LinkedIn, conversational on Twitter - **Visual-first industries** (fashion, food, travel, design): Instagram and Pinterest primary platforms; invest in high-quality photography and video; maintain consistent visual aesthetic - **Enterprise brands** (500+ employees): Maintain corporate brand voice while creating authentic, human content; separate company page from executive personal profiles; train executives on personal branding - **Crisis / sensitive periods**: Pause promotional content; switch to supportive, informative messaging; monitor social sentiment before posting; respond to concerns before posting updates ## Integration Points - **Buffer / Hootsuite / Sprout Social**: Social media scheduling; multi-platform management; analytics; team collaboration; $13-$249/month - **Canva**: Social media graphic creation; branded templates; story and reel templates; $12.99-$30/month - **Later / Planoly**: Visual content planning; Instagram-first scheduling; hashtag management; content calendar; $16-$59/month - **Google Analytics 4**: Social traffic tracking; conversion attribution; UTM parameter management; free - **Brand24 / Mention**: Social listening for content ideas; trending topic identification; competitor content analysis; $79-$299/month