--- name: search-engine-optimization description: Execute comprehensive SEO strategy including technical SEO audits, keyword research, on-page optimization, link building, local SEO, content optimization, and SEO performance tracking. Use when conducting SEO audits, optimizing pages for search, building backlinks, performing keyword research, or tracking SEO performance. Triggers on phrases like "SEO", "search engine optimization", "technical SEO", "keyword research", "on-page SEO", "off-page SEO", "link building", "backlinks", "local SEO", "site audit", "meta tags", "schema markup", "core web vitals", "page speed", "Google Search Console", "domain authority", "organic traffic", "search rankings". --- # Search Engine Optimization (SEO) Execute comprehensive SEO strategy including technical SEO, keyword research, on-page optimization, link building, and performance tracking. ## Workflow ### 1. Technical SEO Audit ``` TECHNICAL SEO AUDIT CHECKLIST ═══════════════════════════════════════ Crawlability & Indexing: ═══════════════════════════════════════ → robots.txt: Configured correctly, no blocked resources → XML sitemap: Submitted to GSC, updated regularly → Crawl errors: < 10 (404, 500, soft 404) → Canonical tags: On all pages, self-referencing → Pagination: rel=prev/next or infinite scroll (SEO-friendly) → Noindex tags: Only on intended pages (admin, thanks) → Index coverage: ≥95% of important pages indexed Current Status: → Indexed pages: 1,245 / 1,300 (96%) ✓ → Crawl errors: 5 (3 404s, 2 server errors) ← FIX → robots.txt: ✓ Configured → XML sitemap: ✓ Submitted (updated daily) URL Structure: ═══════════════════════════════════════ → HTTPS: All pages (301 from HTTP) → WWW vs non-WWW: Consistent (redirect set) → URL format: /category/subcategory/page-name (descriptive) → Parameters: Minimal, handled with canonical → Redirects: < 2 hops, no redirect chains → Broken links: < 0.5% of internal links Current Status: → HTTPS: ✓ 100% → Redirect chains: 3 found ← FIX → Broken internal links: 8 ← FIX → URL format: ✓ Consistent Core Web Vitals: ═══════════════════════════════════════ Metric Target Current Status Pages Affected ──────────────────────────────────────────────────────────────────────────────── LCP ( Largest Contentful Paint) ≤ 2.5s 1.8s ✓ Good 0 FID (First Input Delay) ≤ 100ms 45ms ✓ Good 0 CLS (Cumulative Layout Shift) ≤ 0.1 0.05 ✓ Good 0 TTFB (Time to First Byte) ≤ 0.8s 0.4s ✓ Good 0 FCP (First Contentful Paint) ≤ 1.8s 1.2s ✓ Good 0 MOBILE-FRIENDLINESS: ═══════════════════════════════════════ → Responsive design: ✓ All pages → Mobile page speed: 3.2s (target: <3s) ⚠️ → Touch elements: ≥ 48x48px ✓ → Font size: ≥ 16px ✓ → Viewport meta tag: ✓ → Mobile crawl test: ✓ Pass ``` ### 2. Keyword Research & Strategy ``` KEYWORD RESEARCH METHODOLOGY ═══════════════════════════════════════ Keyword Categories: ═══════════════════════════════════════ Category Volume KD Intent Competition Priority ───────────────────────────────────────────────────────────────────────────────── Head terms >10K 70+ Informational HIGH LOW (hard) Body keywords 1K-10K 40-70 Mixed MEDIUM MEDIUM Long-tail <1K <40 Transactional LOW HIGH (easy) Question-based Variable Variable Informational LOW HIGH (easy) Featured snippet Variable Variable Informational MEDIUM HIGH (quick) KEYWORD MAP: ═══════════════════════════════════════ Page URL Primary Keyword Monthly Volume Current Rank Target Rank ─────────────────────────────────────────────────────────────────────────────────────────────── /products project management software 12,000 8 3 /pricing project management pricing 3,600 5 2 /blog/best-practices project management best practices 2,400 3 1 /blog/team-collaboration team collaboration tips 1,900 12 5 /blog/automation workflow automation tools 1,600 15 8 /blog/small-business project management small teams 720 6 2 /api API documentation 2,900 4 2 CONTENT GAP ANALYSIS: ═══════════════════════════════════════ → Keywords we rank page 2 (11-20): 45 ← QUICK WINS → Keywords competitors rank, we don't: 23 ← CREATE CONTENT → Keywords with high commercial intent: 12 ← PRIORITY → Featured snippet opportunities: 18 ← OPTIMIZE → People also ask (PAA): 25 ← CREATE FAQ CONTENT ``` ### 3. On-Page Optimization ``` ON-PAGE SEO CHECKLIST ═══════════════════════════════════════ Title Tags: ═══════════════════════════════════════ → Length: 50-60 characters → Primary keyword: First position → Brand: Last position → Unique: Each page has unique title → Compelling: CTR-optimized (numbers, power words) Example: "Project Management Software | Team Collaboration Tool — Company" (58 characters, keyword first, brand last) Meta Descriptions: ═══════════════════════════════════════ → Length: 150-160 characters → Include: Primary keyword, secondary keyword → Compelling: Value proposition, CTA → Unique: Each page has unique description Example: "Streamline your workflow with our project management software. Collaborate in real-time, track progress, and hit deadlines. Start free today — no credit card required." (155 characters) Headings (H1-H6): ═══════════════════════════════════════ → H1: One per page, includes primary keyword → H2: Main sections, includes secondary keywords → H3-H6: Subsections, natural keyword usage → Structure: Logical hierarchy (no skipping levels) Internal Linking: ═══════════════════════════════════════ → Each page: 3-5 internal links → Anchor text: Descriptive (not "click here") → Deep links: Link to relevant internal pages → Orphan pages: 0 (every page linked from somewhere) → Breadcrumb navigation: Enabled Schema Markup: ═══════════════════════════════════════ → Organization: Company info (logo, social, contact) → WebSite: Search action (site search) → WebPage: Current page info → Article: Blog posts (author, date, image) → FAQ: FAQ pages (rich results) → HowTo: Tutorial pages (rich results) → Breadcrumb: Navigation (rich results) → Product: Product pages (price, availability, rating) ``` ### 4. Link Building ``` LINK BUILDING STRATEGY ═══════════════════════════════════════ Link Building Tactics: ═══════════════════════════════════════ Tactic Effort DA Range Monthly Success Rate ───────────────────────────────────────────────────────────────────────────── Guest posts HIGH 40-70 5-8 20-30% Resource pages MEDIUM 30-60 10-15 15-25% Broken link building MEDIUM 30-50 10-15 10-20% HARO (Help a Reporter) LOW 50-90 2-5 5-10% Skyscraper content HIGH 40-80 1-2 20-30% Testimonial links LOW 30-60 5-10 60-80% Unlinked mentions LOW 30-70 5-10 40-60% Infographics MEDIUM 30-60 1-2 15-25% BACKLINK PROFILE: ═══════════════════════════════════════ Total backlinks: 2,340 Referring domains: 456 Domain authority: 42 (↑ from 38) Spam score: 2% (low) ✓ By DA: → DA 70+: 15 (3.3%) → DA 50-69: 45 (9.9%) → DA 30-49: 180 (39.5%) → DA 10-29: 180 (39.5%) → DA <10: 36 (7.9%) Anchor text distribution: → Branded: 45% ✓ → Exact match: 15% (healthy) ✓ → Partial match: 20% ✓ → Generic: 12% ✓ → Naked URL: 8% ✓ ``` ### 5. SEO Performance Tracking ``` SEO PERFORMANCE DASHBOARD ═══════════════════════════════════════ Organic Traffic: ═══════════════════════════════════════ Month Sessions PVs Bounce Rate Conv. Rate Conversions ─────────────────────────────────────────────────────────────────────────────── Jan 2024 32,000 85,000 42% 2.1% 672 Feb 2024 34,500 90,000 40% 2.3% 794 Mar 2024 36,800 95,000 39% 2.5% 920 Apr 2024 38,200 98,000 38% 2.4% 917 May 2024 40,100 102,000 37% 2.6% 1,043 Jun 2024 42,500 108,000 36% 2.7% 1,148 Jul 2024 43,800 110,000 35% 2.8% 1,226 Aug 2024 44,200 112,000 35% 2.9% 1,282 Sep 2024 45,000 115,000 34% 2.9% 1,305 Oct 2024 45,500 116,000 34% 3.0% 1,365 Nov 2024 46,000 118,000 33% 3.1% 1,426 Dec 2024 47,000 120,000 33% 3.2% 1,504 YoY Growth: +47% (organic sessions) YoY Growth: +124% (conversions) RANKINGS: ═══════════════════════════════════════ Total keywords tracked: 2,340 Keywords in top 10: 456 (↑ 22% YoY) Keywords in top 3: 89 (↑ 35% YoY) Average position: 18.5 (↑ from 22.3) Position changes (last 30 days): → Improved: 234 keywords → Declined: 89 keywords → New: 45 keywords → Lost: 12 keywords CONVERSIONS BY PAGE: ═══════════════════════════════════════ Page Conversions Revenue CPA ──────────────────────────────────────────────────────────────────────────── /products 450 $112,500 $250 /pricing 380 $95,000 $250 /blog/best-practices 120 $30,000 $250 /blog/team-collaboration 85 $21,250 $250 /blog/automation 75 $18,750 $250 ``` ## Edge Cases - **E-commerce**: Product pages, category pages, facets - **Local SEO**: Google Business Profile, local citations - **Enterprise**: Multiple domains, international SEO - **News**: News SEO, AMP, topical authority - **Programmatic**: Thousands of pages, template SEO ## Integration Points - **Tools**: SEMrush, Ahrefs, Moz, Screaming Frog - **Analytics**: GA4, Google Search Console, GSC API - **CMS**: WordPress, Contentful, HubSpot CMS - **Monitoring**: Nightwatch, SiteUptime, UptimeRobot - **Technical**: PageSpeed Insights, Lighthouse, CrUX - **Link building**: Ahrefs, Majestic, Moz Link Explorer ## Output ### SEO Status ``` SEO STATUS — Q4 2024 ═══════════════════════════════════════ Organic traffic: 47,000/month (↑ 47% YoY) Domain authority: 42 (↑ from 38) Keywords tracked: 2,340 (456 top 10, 89 top 3) Core Web Vitals: All passing ✓ Backlinks: 2,340 (456 referring domains) Conversions: 1,504/month (↑ 124% YoY) Revenue: $380,000/month (organic-attributed) Technical issues: 5 crawl errors (fixing) Next priority: 45 page-2 keywords (quick wins), 23 content gaps ```