--- name: local-seo description: Optimize local SEO including Google Business Profile, local citations, local keyword targeting, review management, local link building, and geo-targeted content. Use when setting up Google Business Profile, managing local citations, optimizing for local search, managing reviews, or building local authority. Triggers on phrases like "local SEO", "Google Business Profile", "GBP", "local citations", "review management", "local keywords", "near me searches", "local pack", "local link building", "NAP consistency", "local directory", "Google Maps", "local search rankings", "local content", "geo-targeted", "multi-location". --- # Local SEO Optimize local SEO including Google Business Profile, local citations, review management, local link building, and geo-targeted content. ## Workflow ### 1. Google Business Profile Optimization ``` GOOGLE BUSINESS PROFILE (GBP) OPTIMIZATION ═══════════════════════════════════════ Profile Completeness Checklist: ═══════════════════════════════════════ → Business name: Exact legal name (no keywords) → Address: Complete, consistent (NAP) → Phone: Local number, consistent → Website: URL (location page, not homepage) → Category: Primary + secondary (up to 10) → Description: 750 chars, keyword-rich, benefit-focused → Hours: Regular + holiday hours (accurate) → Services: Complete list (with descriptions) → Products: Catalog (with prices, photos) → Photos: 25+ high-quality (interior, exterior, team, work) → Attributes: All applicable (wheelchair access, WiFi, etc.) → Q&A: Pre-populated (5-10 common questions) → Posts: Weekly (offers, events, updates) → Booking: Enabled (if applicable) → Messaging: Enabled (if applicable) CATEGORY SELECTION: ═══════════════════════════════════════ Primary: Most specific and relevant Secondary: Related categories (up to 9 more) → Example: "Software Company" + "IT Consultant" + "Web Designer" PHOTO STRATEGY: ═══════════════════════════════════════ Type Count Frequency Source ──────────────────────────────────────────────────────────────── Exterior 5-10 One-time + updates Staff Interior 5-10 One-time + updates Staff Team 3-5 Quarterly Staff Products/Work 10+ Monthly Staff + customers Logo 1 One-time Designer Cover 1 Quarterly Designer → Geotag photos (location metadata) → Alt text (descriptive, local keywords) → High-resolution (minimum 720px) → Natural lighting, professional quality GBP POSTS: ═══════════════════════════════════════ → Frequency: 2-3 per week → Types: Update, offer, event, product → Content: New feature, promotion, team event, blog highlight → CTA: "Learn more", "Call now", "Book", "Sign up" → Image: High-quality, relevant → Expiration: 7-30 days (promotions) ``` ### 2. Local Citations & Directories ``` LOCAL CITATION BUILDING ═══════════════════════════════════════ Primary Directories (Must-Have): ═══════════════════════════════════════ Directory Priority NAP Required Category Verification ──────────────────────────────────────────────────────────────────────────────── Google Business CRITICAL Yes Multiple Phone/Email Bing Places HIGH Yes Multiple Phone/Email Apple Maps HIGH Yes Single Apple Connect Facebook HIGH Yes Single Business page Yelp HIGH Yes Single Phone Yellow Pages MEDIUM Yes Single Phone Better Business Bureau HIGH Yes Single Membership Industry-Specific Directories: ═══════════════════════════════════════ Directory Priority Industry Verification ────────────────────────────────────────────────────────────────────── Clutch HIGH Tech services Manual review Capterra HIGH Software Application G2 HIGH Software Application Trustpilot MEDIUM All Email Glassdoor MEDIUM All Email NAP CONSISTENCY: ═══════════════════════════════════════ → Name: Exact legal name (no variations) → Address: Standardized format (no abbreviations) → Phone: Local number, E.164 format → Website: www.example.com (not blog.example.com) Current Consistency: 92% (target: 100%) Inconsistencies found: 8 (fixing) LOCAL LINK BUILDING: ═══════════════════════════════════════ → Local chamber of commerce (membership) → Local business associations → Sponsorship of local events → Local news (press releases, features) → Local blog guest posts → Partner links (complementary businesses) → Local directory submissions (50+) ``` ### 3. Review Management ``` REVIEW MANAGEMENT STRATEGY ═══════════════════════════════════════ Review Generation: ═══════════════════════════════════════ → Post-purchase email (24h after purchase) → Post-service email (48h after service) → In-app request (after milestone) → SMS request (for mobile-first customers) → Direct link (short URL to review page) → QR code (on packaging, receipts) → Staff ask (verbal request) Email Template: ═══════════════════════════════════════ Subject: "How was your experience with [Company]?" Hi [Name], Thank you for choosing [Company]! We'd love to hear about your experience. If you have a moment, please leave us a review: [Direct link to Google review] Your feedback helps us improve and helps others find us. Thank you, [Team name] REVIEW RESPONSE TEMPLATE: ═══════════════════════════════════════ Positive Review: ═══════════════════════════════════════ "Thank you, [Name]! We're thrilled to hear [specific compliment]. Our team works hard to [specific value]. We look forward to [next positive interaction]!" Negative Review: ═══════════════════════════════════════ "Thank you for your feedback, [Name]. We're sorry to hear about [specific issue]. This isn't the experience we want for our customers. We'd like to make this right — please contact us at [phone/email] so we can resolve this." → Respond within 24 hours → Never argue, always professional → Take conversation offline for resolution → Show action taken (if applicable) REVIEW METRICS (Q4 2024): ═══════════════════════════════════════ Platform Total Reviews Avg Rating New Reviews Response Rate ──────────────────────────────────────────────────────────────────────── Google 145 4.6/5 32 100% Facebook 58 4.5/5 12 100% Capterra 35 4.4/5 8 90% G2 28 4.3/5 5 100% Trustpilot 22 4.5/5 6 85% Clutch 15 4.7/5 3 100% ``` ### 4. Local Content Strategy ``` LOCAL CONTENT STRATEGY ═══════════════════════════════════════ Location Pages: ═══════════════════════════════════════ → Dedicated page per location/service area → URL: /city/service or /service-city → Unique content (not template-duplicated) → Local keywords (city, neighborhood, region) → Local business info (address, phone, hours) → Embedded Google Map → Local testimonials/case studies → Local blog content LOCAL KEYWORD TARGETING: ═══════════════════════════════════════ Keyword Volume KD Intent Current Rank ──────────────────────────────────────────────────────────────────────── project management software [city] 480 35 Commercial 8 best [service] in [city] 320 28 Commercial 5 [service] near me 1,200 42 Commercial 12 [service] [neighborhood] 180 22 Commercial 3 [company] [city] 240 15 Navigational 2 LOCAL BLOG TOPICS: ═══════════════════════════════════════ → "Best [industry] practices in [city]" → "[City] business trends 2025" → "How [city] companies use [solution]" → "Case study: [Local customer] success" → "[City] event: [Company] sponsors" → "Local partnerships: [Company] × [Local org]" ``` ### 5. Local SEO Performance ``` LOCAL SEO PERFORMANCE DASHBOARD ═══════════════════════════════════════ GBP Performance: ═══════════════════════════════════════ Metric Target Current Status ──────────────────────────────────────────────────────────────── Profile completeness 100% 95% ⚠️ Near Monthly views ≥ 5,000 6,200 ✓ Above Monthly searches ≥ 3,000 4,100 ✓ Above Direction requests ≥ 100 145 ✓ Above Website clicks ≥ 200 280 ✓ Above Phone calls ≥ 50 78 ✓ Above Search Queries (Top 5): ═══════════════════════════════════════ Query Searches Position ──────────────────────────────────────────────────────────────── [brand name] 1,200 #1 [brand] + [service] 450 #1 [service] near me 380 #3 best [service] [city] 280 #2 [service] + [company] 220 #1 Local Pack Rankings: ═══════════════════════════════════════ Keyword Position Trend Status ──────────────────────────────────────────────────────────────── project management software [city] #2 ↑ ✓ Good software company [city] #1 → ✓ Good IT services [city] #3 ↑ ⚠️ Near top [service] near me #4 ↑ ⚠️ Improving ``` ## Edge Cases - **Multi-location**: Consistent NAP across locations, location pages - **Service-area**: No physical address (SAB business) - **National brand**: Local optimization per market - **E-commerce**: Local pickup, local delivery, store locator - **Seasonal**: Holiday hours, seasonal services ## Integration Points - **GBP**: Google Business Profile, Google Maps - **Citations**: Moz Local, BrightLocal, Whitespark - **Reviews**: Birdeye, Podium, ReviewTrackers - **Directories**: Yelp, BBB, Facebook, Bing Places - **Local SEO**: SEMrush, Ahrefs, Moz, Local Falcon - **Analytics**: GA4, GSC, GBP Insights ## Output ### Local SEO Status ``` LOCAL SEO — Q4 2024 ═══════════════════════════════════════ GBP completeness: 95% (target: 100%) Monthly views: 6,200 (↑ 25% QoQ) Reviews: 145 total (4.6/5 avg) Citations: 85 (NAP consistent: 92%) Local pack rankings: 3 of 5 in top 3 Direction requests: 145/month Phone calls: 78/month Website clicks from GBP: 280/month Next priority: Complete GBP to 100%, fix 8 citation inconsistencies ```