--- name: content-marketing-strategy description: Develop and execute content marketing strategies including content planning, creation workflows, SEO optimization, distribution channels, content performance analysis, and content repurposing. Use when planning content calendars, optimizing content for SEO, managing content workflows, analyzing content performance, or repurposing content across channels. Triggers on phrases like "content marketing", "content strategy", "content calendar", "content planning", "SEO content", "blog strategy", "editorial calendar", "content workflow", "content repurposing", "content distribution", "content performance", "content audit", "content gap analysis", "keyword research", "content pillars", "content themes". --- # Content Marketing Strategy Develop and execute content marketing strategies including content planning, creation workflows, SEO optimization, distribution, and performance analysis. ## Workflow ### 1. Content Strategy Framework ``` CONTENT STRATEGY FRAMEWORK ═══════════════════════════════════════ Content Pillars: ═══════════════════════════════════════ Pillar Target Audience Topics Format ─────────────────────────────────────────────────────────────────────────────── Product Education End users, evaluators How-to guides, tutorials Blog, video, docs Industry Insights decision-makers Trends, analysis, reports Blog, whitepaper Customer Stories Prospects, peers Case studies, testimonials Blog, video, podcast Technical Deep Dive Developers, engineers Architecture, best practices Blog, docs, webinar Thought Leadership Executives, influencers Opinion, vision, research Blog, LinkedIn, press CONTENT MAPPING TO FUNNEL: ═══════════════════════════════════════ Stage Content Type Goal Format ─────────────────────────────────────────────────────────────────────────────── Awareness Educational articles Generate traffic Blog posts, infographics Industry reports Build credibility Whitepapers, ebooks Social content Brand awareness Social posts, short videos Consideration Comparison content Drive consideration Comparison guides, webinars Case studies Build trust Case studies, testimonials Product demos Show value Demo videos, interactive tools Decision Pricing guides Remove friction Pricing calculator, FAQ Free trial content Convert Onboarding content ROI calculators Justify purchase ROI calculator, calculator Retention Advanced tutorials Increase engagement Advanced guides, workshops Release notes Keep informed Email, blog, in-app Community content Build loyalty Forum, user group, newsletter CONTENT MIX: ═══════════════════════════════════════ Format % of Content Frequency Owner Channel ──────────────────────────────────────────────────────────────────────────────── Blog posts 35% 4/week Content team Website, SEO Videos 20% 2/week Video team YouTube, social Social posts 20% Daily Social team LinkedIn, Twitter, FB Email newsletters 10% 2/week Email team Email Whitepapers 10% 1/month Content team Gated, download Infographics 5% 1/month Design team Social, blog ``` ### 2. Content Calendar ``` EDITORIAL CALENDAR (Monthly Template) ═══════════════════════════════════════ Week 1: Awareness Focus ═══════════════════════════════════════ Day Content Piece Channel Status ─────────────────────────────────────────────────────────────────────────────── Monday Blog: "State of Industry 2025" Website + SEO Draft Tuesday LinkedIn: Industry insight quote LinkedIn Scheduled Wednesday Blog: "Top 10 Trends" Website + SEO Review Thursday YouTube: Trend video (5 min) YouTube In production Friday Email: Weekly newsletter Email Draft Twitter thread: Key stats Twitter Scheduled Week 2: Consideration Focus ═══════════════════════════════════════ Monday Case study: Customer success Website + email Review Tuesday LinkedIn: Case study highlight LinkedIn Scheduled Wednesday Blog: "How X solved Y with Z" Website + SEO Draft Thursday Webinar: Product deep dive Webinar + YouTube Scheduled Friday Email: Newsletter + case study Email Draft Week 3: Decision Focus ═══════════════════════════════════════ Monday Blog: Comparison guide Website + SEO Draft Tuesday Social: Customer testimonial Social Scheduled Wednesday Blog: ROI case study Website + SEO Review Thursday Demo video: New feature YouTube In production Friday Email: Newsletter + comparison Email Draft Week 4: Retention Focus ═══════════════════════════════════════ Monday Blog: Advanced tutorial Website + SEO Draft Tuesday Social: User-generated content Social TBA Wednesday Email: Product update Email Draft Thursday Blog: Release notes Website Draft Friday Newsletter: Monthly wrap-up Email Draft CONTENT WORKFLOW: ═══════════════════════════════════════ Idea → Brief → Draft → Review → Edit → Design → Approve → Publish → Promote → Analyze Tools: → Planning: Notion / Asana / Trello → Writing: Google Docs / WordPress → Design: Canva / Figma / Adobe → Scheduling: Buffer / Hootsuite / Sprout Social → Analytics: GA4 / SEMrush / Ahrefs ``` ### 3. SEO Content Optimization ``` SEO CONTENT FRAMEWORK ═══════════════════════════════════════ Keyword Research: ═══════════════════════════════════════ Primary keywords (high volume, competitive): → "project management software" (12,000/mo, KD: 72) → "team collaboration tools" (8,100/mo, KD: 68) → "workflow automation" (6,600/mo, KD: 65) Secondary keywords (medium volume, achievable): → "project management best practices" (2,400/mo, KD: 45) → "team collaboration tips" (1,900/mo, KD: 42) → "workflow automation tools" (1,600/mo, KD: 50) Long-tail keywords (low volume, high intent): → "best project management for small teams" (720/mo, KD: 28) → "how to automate workflow in [industry]" (480/mo, KD: 25) → "project management vs task management" (360/mo, KD: 30) Content Gap Analysis: → 45 keywords we rank on page 2 (opportunities) → 23 keywords competitors rank, we don't (gaps) → 12 keywords with high commercial intent (priority) ON-PAGE SEO CHECKLIST: ═══════════════════════════════════════ → Title tag: <60 chars, primary keyword first → Meta description: <160 chars, compelling CTA → H1: One per page, includes primary keyword → H2/H3: Structured headings with secondary keywords → URL slug: Short, keyword-rich, hyphenated → Image alt text: Descriptive, keyword-where-natural → Internal links: 3-5 relevant internal links → External links: 2-3 authoritative sources → Word count: >1,500 words (comprehensive) → Readability: Flesch score >60 (simple language) → Schema markup: Article, FAQ, HowTo → Mobile-friendly: Responsive design → Page speed: <3 seconds (Core Web Vitals) SEO PERFORMANCE: ═══════════════════════════════════════ Organic traffic: 45,000/month (↑ 28% YoY) Keywords ranking: 2,340 (↑ 15% YoY) Top 10 rankings: 456 (↑ 22% YoY) Top 3 rankings: 89 (↑ 35% YoY) Average position: 18.5 (↑ from 22.3) Domain authority: 42 (↑ from 38) ``` ### 4. Content Performance Analysis ``` CONTENT PERFORMANCE DASHBOARD ═══════════════════════════════════════ Top Performing Content (Last 90 Days): ═══════════════════════════════════════ Rank Title Views Leads Revenue Traffic ─────────────────────────────────────────────────────────────────────────────── 1 "Complete Guide to X" 45,000 890 $45K 52,000 2 "Case Study: Company Y" 28,000 670 $38K 31,000 3 "How to Z in 2025" 22,000 450 $18K 25,000 4 "Comparison: A vs B" 18,000 380 $22K 20,000 5 "5 Tips for W" 15,000 290 $12K 17,000 Content by Stage Performance: ═══════════════════════════════════════ Stage Content Count Total Views Leads MQLs SQLs ─────────────────────────────────────────────────────────────────────── Awareness 45 180K 1,200 320 45 Consideration 28 95K 890 280 78 Decision 15 42K 450 180 95 Retention 12 28K 80 25 15 CONTENT ROI: ═══════════════════════════════════════ Investment: → Content team salaries: $600,000/year → Tools & software: $24,000/year → Freelancers & agencies: $120,000/year → Total: $744,000/year Returns (last 12 months): → Content-attributed revenue: $2.1M → Content-attributed leads: 4,200 → Content-attributed MQLs: 1,450 → Content-attributed SQLs: 380 ROI: 182% ($2.1M / $744K) Cost per lead: $177 Cost per MQL: $513 Cost per SQL: $1,958 ``` ### 5. Content Repurposing ``` CONTENT REPURPOSING STRATEGY ═══════════════════════════════════════ Single Piece of Content → Multiple Formats: ═══════════════════════════════════════ Source: Webinar (60 minutes) ═══════════════════════════════════════ → Blog post (summary, 1,500 words) — Website, SEO → YouTube video (full recording) — YouTube, social → Short clips (5 x 30 seconds) — TikTok, Instagram, LinkedIn → Slide deck — SlideShare, gated download → Email series (3 emails, key takeaways) — Email → Infographic (key stats) — Social, blog → Podcast episode (audio) — Spotify, Apple → Quote cards (5 quotes) — Twitter, LinkedIn → FAQ page — Website, SEO → Cheat sheet (one-pager) — Gated download, lead gen Source: Case Study (2,000 words) ═══════════════════════════════════════ → Video testimonial (5 minutes) — YouTube, website → LinkedIn post (summary) — LinkedIn → Email campaign (3-part series) — Email → Slide presentation — Sales enablement → Infographic (results) — Social → Blog post (lessons learned) — Website, SEO → Social media carousel — Instagram, LinkedIn → Press release — PR distribution CONTENT AUDIT: ═══════════════════════════════════════ Total pieces: 1,245 Status: → Evergreen (keep): 680 (55%) → Update needed: 285 (23%) → Repurpose: 180 (14%) → Remove/redirect: 100 (8%) Update priority: → Outdated stats/dates: 120 articles → Broken links: 45 articles → Low traffic (potential): 85 articles → Ranking drop (lost positions): 35 articles ``` ## Edge Cases - **Multilingual**: Translation workflow, localization - **B2B vs B2C**: Different content styles and channels - **Regulated industries**: Compliance review for content - **Enterprise**: Multi-brand, multi-vertical content - **Seasonal**: Holiday content planning, evergreen balance ## Integration Points - **CMS**: WordPress, Contentful, HubSpot CMS - **SEO tools**: SEMrush, Ahrefs, Moz, Google Search Console - **Analytics**: GA4, Google Analytics, Adobe Analytics - **Social**: Buffer, Hootsuite, Sprout Social, LinkedIn - **Email**: Mailchimp, HubSpot, Marketo, SendGrid - **Design**: Canva, Figma, Adobe Creative Cloud ## Output ### Content Marketing Status ``` CONTENT MARKETING — Q4 2024 ═══════════════════════════════════════ Content pieces published: 180 (45/blog, 38/video, 52/social, 30/email, 15/other) Organic traffic: 45,000/month (↑ 28% YoY) Leads from content: 4,200 (↑ 32% YoY) Content ROI: 182% SEO rankings: 456 top 10 (↑ 22% YoY) Content audit: 285 pieces need update (in progress) Next priority: Fill 23 content gaps, update 120 outdated articles ```